SOFI TUKKER | The High-Energy Duo Who Treat Touring Like a Sport (+ Music Biz Truths)
Rich Roll
Feb 27, 2025
Mindsip insights from this episode:
Utilize weekly float tanks to down-regulate nervous system
Using float tanks once a week is a game-changer for down-regulating the nervous system after hyper-stimulating shows, with locations found in almost every city worldwide.
Experience healing at Hoffman Institute to release pressure for change
Attending the Hoffman Institute, a specific personal development program, was a healing experience that helped release the unconscious pressure to 'change the world' felt since childhood.
Pivot from basketball to music production after chronic fatigue
A severe case of mono that evolved into chronic fatigue syndrome ended a promising basketball career, forcing a pivot into music production while managing lifelong inflammation issues.
Leverage licensing income to achieve artistic independence
For the first five years, 90% of the band's income came from licensing their music, which funded their touring and allowed them to grow as independent artists without relying on a major label.
Track weekly sleep averages to reduce anxiety
Instead of obsessing over nightly sleep scores which can cause anxiety, tracking the weekly sleep average reveals the body naturally recalibrates over a seven-day period.
Reevaluate foam rolling as a recovery tool for individual needs
Despite its popularity, foam rolling was found to be detrimental for one of the artists, highlighting that not all common recovery tools are universally beneficial.
Co-create non-alcoholic mate tea for social drinking culture
The band co-developed a non-alcoholic canned mate tea with the brand Novo Fogo to provide a social drinking alternative that allows participation in party culture without consuming alcohol.
Prioritize joy and ecstatic dancing as essential health pillars
Being happy, joyful, and having experiences of ecstatic dancing and connection is considered a huge and often discounted pillar of health and wellness.
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