600+ Questionable Ingredients In Your "Healthy" Packaged Products? Is Beef Tallow Actually Safe (Surprising Answer!) & How To Save Money On Good Groceries, With Thrive Market's Nick Green.

Ben Greenfield

May 10, 2025

Episode description

In this episode, you’ll get to discover what’s really happening in the food industry—and how one mission-driven founder is working to clean it up from the inside out. Nick Green, co-founder and CEO of Thrive Market, shares an unfiltered look at the gaps in the American food system and what it takes to make healthy, clean food more accessible. A Harvard graduate and serial entrepreneur, Nick has raised over $240 million to scale Thrive Market while investing in breakthrough companies like Liquid Death and Blueland.

Whether the goal is to simplify grocery shopping, make more informed choices, or stay ahead of the trends shaping nutrition and wellness, this episode delivers the insight and clarity needed to navigate the modern food world with confidence.

Full show notes: https://bengreenfieldlife.com/nickgreen

Episode Sponsors: 

Vandy Crisps: Vandy Crisps are traditional potato chips hand-made in small batches with only three very high-quality ingredients: heirloom naturally grown potatoes, grass-fed beef tallow, and sea salt. Made the way chips were 100 years ago. Try them for yourself and get 20% off when you go to vandycrisps.com/BENGREENFIELD.

Ketone-IQ: Ketones are a uniquely powerful macronutrient that can cross the blood-brain barrier and increase brain energy and efficiency. With a daily dose of Ketone-IQ, you'll notice a radical boost in focus, endurance, and performance. Save 30% off your first subscription order of Ketone-IQ at Ketone.com/BENG. 

Quantum Upgrade: Recent research has revealed that the Quantum Upgrade was able to increase ATP production by a jaw-dropping 20–25% in human cells. Unlock a 15-day free trial with the code BEN15 at quantumupgrade.io.

BEAM Minerals: If you want to up your mineral game, give BEAM Minerals a try. Go to beamminerals.com and use code BEN at checkout for 20% off your order.

Calroy: Head on over to calroy.com/ben and save over $50 when you purchase the Vascanox (a breakthrough product providing nitric oxide support for up to 24 hours with a single dose) and Arterosil (a premier supplement to support the endothelial glycocalyx—the fragi

Episode description

In this episode, you’ll get to discover what’s really happening in the food industry—and how one mission-driven founder is working to clean it up from the inside out. Nick Green, co-founder and CEO of Thrive Market, shares an unfiltered look at the gaps in the American food system and what it takes to make healthy, clean food more accessible. A Harvard graduate and serial entrepreneur, Nick has raised over $240 million to scale Thrive Market while investing in breakthrough companies like Liquid Death and Blueland.

Whether the goal is to simplify grocery shopping, make more informed choices, or stay ahead of the trends shaping nutrition and wellness, this episode delivers the insight and clarity needed to navigate the modern food world with confidence.

Full show notes: https://bengreenfieldlife.com/nickgreen

Episode Sponsors: 

Vandy Crisps: Vandy Crisps are traditional potato chips hand-made in small batches with only three very high-quality ingredients: heirloom naturally grown potatoes, grass-fed beef tallow, and sea salt. Made the way chips were 100 years ago. Try them for yourself and get 20% off when you go to vandycrisps.com/BENGREENFIELD.

Ketone-IQ: Ketones are a uniquely powerful macronutrient that can cross the blood-brain barrier and increase brain energy and efficiency. With a daily dose of Ketone-IQ, you'll notice a radical boost in focus, endurance, and performance. Save 30% off your first subscription order of Ketone-IQ at Ketone.com/BENG. 

Quantum Upgrade: Recent research has revealed that the Quantum Upgrade was able to increase ATP production by a jaw-dropping 20–25% in human cells. Unlock a 15-day free trial with the code BEN15 at quantumupgrade.io.

BEAM Minerals: If you want to up your mineral game, give BEAM Minerals a try. Go to beamminerals.com and use code BEN at checkout for 20% off your order.

Calroy: Head on over to calroy.com/ben and save over $50 when you purchase the Vascanox (a breakthrough product providing nitric oxide support for up to 24 hours with a single dose) and Arterosil (a premier supplement to support the endothelial glycocalyx—the fragi

Mindsip insights from this episode:

Choose non-GMO foods to reduce pesticide exposure

Choosing non-GMO food is less about avoiding genetic engineering itself and more about avoiding the heavy pesticide and herbicide spraying that GMO crops are designed to withstand.

Address USDA's conflict of interest in nutritional guidelines

The USDA has a fundamental conflict of interest because its original mandate to promote the agriculture industry clashes with its role in setting nutritional guidelines.

Identify toasters as potential sources of PFAS exposure

Common kitchen toasters can be a hidden source of toxic exposure, as the cages that hold the bread are often lined with metals and PFAS that can leach into your food.

Choose flash-frozen veggies for superior nutrition

Due to the rapid nutrient decay curve in fresh produce, properly flash-frozen vegetables can retain a higher nutritional value than their 'fresh' counterparts in the grocery store.

Ban Red 3 in food products for consumer safety

The food dye Red 3 was banned from use in cosmetics like lipstick in the 1990s, yet it is still permitted as an ingredient in food products.

Avoid factory-farmed tallow for better fatty acid profiles

Simply replacing seed oils with beef tallow isn't a perfect solution, as tallow from factory-farmed animals can have a poor fatty acid profile and concentrate toxins.

Understand Europe's precautionary principle in food safety

Unlike the US, Europe operates on a 'precautionary principle' where a food ingredient must be proven safe before it's allowed, essentially treating it as guilty until proven innocent.

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