My guest is Dr. Michael Platt, Ph.D., professor of neuroscience and psychology at the University of Pennsylvania. We discuss how our hormones and social status influence what we value and how we make decisions across various areas, from whom and what we find attractive to our political affiliations. We also explore how humans evaluate and exchange power in relationships and how our perceived place in a hierarchy impacts decision-making. Dr. Platt also shares new science-based tools for improving focus, creativity, and attention.

Read the full show notes for this episode: https://go.hubermanlab.com/CxJNlhA

*Thank you to our sponsors*
AG1: https://drinkag1.com/huberman
Our Place: https://fromourplace.com/huberman
Wealthfront**: https://wealthfront.com/huberman
BetterHelp: https://betterhelp.com/huberman
Function: https://functionhealth.com/huberman

_**This experience may not be representative of the experience of other clients of Wealthfront, and there is no guarantee that all clients will have similar experiences. Cash Account is offered by Wealthfront Brokerage LLC, Member FINRA/SIPC. The Annual Percentage Yield (“APY”) on cash deposits as of December 27,‬ 2024, is representative, subject to change, and requires no minimum. Funds in the Cash Account are swept to partner banks where they earn the variable‭ APY. Promo terms and FDIC coverage conditions apply. Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer._

*Follow Huberman Lab*
Instagram: https://go.hubermanlab.com/instagram
Threads: https://go.hubermanlab.com/threads
X: https://go.hubermanlab.com/x
Facebook: https://go.hubermanlab.com/facebook
TikTok: https://go.hubermanlab.com/tiktok
LinkedIn: https://go.hubermanlab.com/linkedin
Website: https://www.hubermanlab.com
Newsletter: https://go.hubermanlab.com/newsletter

*Dr. Michael Platt*
Lab website: https://plattlabs.rocks
Website: https://www.drmichaelplatt.com
University of Pennsylvania academic profile: https://psychology.sas.upenn.edu/people/michael-l-platt
"The Leader’s Brain" (book): https://amzlink.to/az0C15in1FqOX
Cogwear: https://cogweartech.com
X: https://x.com/michaellouispl1
LinkedIn: https://www.linkedin.com/in/michael-platt-21767539
Facebook: https://www.facebook.com/michaellouisplatt

*Timestamps*
00:00:00 Dr. Michael Platt
00:02:12 Humans, Old World Primates & Decision-Making; Swiss Army Knife Analogy
00:07:52 Sponsors: Our Place & Wealthfront
00:11:01 Attention Allocation, Resource Foraging
00:16:40 Social Media; Marginal Value Theorem, Distraction
00:22:22 Tool: Remove Phone from Room; Attention & Urgency
00:25:23 Tool: Self Conversation; Visual Input, Attention as a Skill
00:29:29 Warming-Up Focus, Tool: Visual Aperture & Attention
00:38:57 Sponsor: AG1
00:40:13 Control of Attention, Tool: Changing Environment
00:44:07 Attention Continuum, Professions, Measuring Business Skill with Neuroscience
00:53:06 Theory of Mind, Covert Attention, Attentional Spotlights
01:00:05 Primates, Hormone Status, Brain Size, Monogamy
01:09:31 Monkeys, Neuronal Multiplexing & Context; Equitable Relationships
01:20:05 Sponsor: BetterHelp
01:21:11 Relationships, Power Dynamics, Neuroethology
01:29:34 Humans, Females & Hormone Status; Monkeys, Social Images, Hormones
01:38:03 Humans, Attractiveness, Value-Based Decision Making
01:44:32 Altruism, Group Selection & Cooperation, Selflessness
01:49:08 Males, Testosterone, Behavior Changes
01:55:46 Sponsor: Function
01:57:34 Oxytocin, Pro-Social Behaviors, Behavioral Synchrony
02:08:13 MDMA, Oxytocin, Anxiety; Social Touch, Despair & Isolation
02:17:12 Isolation, Social Connections & Strangers, Tool: Deep Conversation Questions
02:21:17 Bridging the Divide, Tribes & Superficial Biases
02:26:58 Testosterone, Risk-Taking Behavior
02:30:52 Decision-Making, Tool: Accurate or Fast?
02:38:31 Decision-Making, Impact of Time & Fatigue
02:45:23 Advertising, Status, Celebrity, Monkeys
02:52:19 Hierarchy; Abundance & Scarcity, Money & Happiness, Loss Aversion
03:02:47 Meme Coins, Celebrity Endorsement, Social Sensitivity
03:12:22 Decisions & Urgency; Bounded & Ecological Rationality
03:18:09 Longevity Movement; Mortality & Motivation
03:24:48 Retirement?, Serial Pursuits & Pivoting
03:30:17 Apple or Samsung?, Brand Loyalty, Empathy
03:38:15 Political Affiliation, Empathy
03:46:22 Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter

#HubermanLab #Science

Disclaimer & Disclosures: https://www.hubermanlab.com/disclaimer