Comfort Is DESTROYING Your Health: UNLOCK The Benefits of STRESS | Jeff Krasno

Rich Roll

Mar 17, 2025

Episode description

Jeff Krasno is a renowned wellness entrepreneur, author of “Good Stress,” and co-founder of Wanderlust festivals. We discuss the political horseshoeing of wellness culture, his Buddhist approach to physiology, and hormetic protocols that reversed his metabolic dysfunction. Book Giveaway: Subscribe to the newsletter at richroll.com/subscribe for a chance to win one of four signed copies of Jeff’s transformative new book. READ MORE👉🏾 http://bit.ly/richroll897
✌🏼🌱 - Rich

This Episode Is Brought To You By…
iFit: Get 10% off any purchase of $999+ with code RICHROLL👉 https://bit.ly/rrnordictrack
Bragg: Use code RICHROLL for 20% off your first order 👉https://bit.ly/braggXrrp2025
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Meal Planner: http://meals.richroll.com
Voicing Change Book: http://richroll.com/vc
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Newsletter: http://bit.ly/rollcallemail

CHAPTERS
00:00:00 Intro
00:02:38 Introduction and Welcome
00:03:24 State of the Wellness Industry
00:10:23 Impact of Anti-Establishment Views
00:15:08 The Challenge of Content Creation & Staying True to Ethical Standards
00:17:17 Adopting the Scientific Method in Wellness
00:19:41 Jeff's Journey, Childhood and the Struggle for Belonging
00:23:54 Turning Weaknesses into Strengths
00:26:01 Inception of Kula Yoga Project
00:29:35 Creation of Wanderlust
00:32:16 Personal Health Crisis and Awakening
00:34:57 The Intersection of Mysticism and Health
00:37:30 Sponsor Break
00:39:54 The Role of Metaphysics in Personal Health Journey
00:44:12 The Tao of Health: A Convergence of Eastern Thought and Human Physiology
00:48:50 The Illusion of Separation and Oneness
00:53:54 The Role of Nature in Health and Wellness
00:58:15 The Biological Imperative and Chronic Disease
01:00:42 Adapting to Modernity: Hijacking of Evolutionary Adaptations
01:04:24 The Seminal Question: How Did I Evolve?
01:10:36 Sponsor Break
01:11:52 The Evolutionary Basis for Diet and Its Impact on Health
01:14:07 The Impact of Modern Food Industry on Health
01:15:42 Jeff's Dietary Protocol
01:19:52 The Role of Cold Water Therapy in Health and Wellness
01:22:06 The Role of Exercise and Movement in Health
01:25:12 The Importance of Stress Dosage in Health Protocols
01:28:04 The Power of Agency in Health and Wellness
01:30:19 The Benefits of Heat Exposure and Sauna Bathing
01:36:57 The Good Stress of Engaging in Difficult Conversations
01:41:52 Engaging with Detractors and Seeking Connection
01:47:15 Building a Psychological Immune System Through Difficult Conversations
01:50:00 Hosting a Summit Between Palestinians and Israelis
01:51:27 The Power of Storytelling and Empathy in Conflict Resolution
01:55:12 The Challenge of Scaling Healing Work
01:57:56 The Power of Emotional Regulation Through Wellness Practices
02:03:00 The Ongoing Journey of Self-Improvement
02:08:50 Understanding Our Connection to the Universe
02:12:48 Closing Thoughts and Reflections


CONNECT WITH RICH
✩ Website - http://richroll.com​
✩ Rich Roll Podcast - https://richroll.com/all-episodes/
✩ Instagram - https://www.instagram.com/richroll/
✩ Twitter - https://twitter.com/richroll
✩ Facebook - https://www.facebook.com/richrollfans
✩ Strava - https://www.strava.com/athletes/14443?oq=rich
✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/
✩ Meals - http://meals.richroll.com​
✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/
✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/
✩ Support - https://www.patreon.com/richroll

FILMED AND EDITED BY DAN DRAKE
https://www.dandrake333.com/

* * * * *

NEW TO RICH?
Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles:
http://bit.ly/otillonyt
http://bit.ly/vegansglam

I LOVE MAIL! SEND IT HERE:
2630 Conejo Spectrum St.
Thousand Oaks, CA 91320

#richroll #richrollpodcast

Episode description

Jeff Krasno is a renowned wellness entrepreneur, author of “Good Stress,” and co-founder of Wanderlust festivals. We discuss the political horseshoeing of wellness culture, his Buddhist approach to physiology, and hormetic protocols that reversed his metabolic dysfunction. Book Giveaway: Subscribe to the newsletter at richroll.com/subscribe for a chance to win one of four signed copies of Jeff’s transformative new book. READ MORE👉🏾 http://bit.ly/richroll897
✌🏼🌱 - Rich

This Episode Is Brought To You By…
iFit: Get 10% off any purchase of $999+ with code RICHROLL👉 https://bit.ly/rrnordictrack
Bragg: Use code RICHROLL for 20% off your first order 👉https://bit.ly/braggXrrp2025
Birch: Get 20% OFF sitewide 👉https://bit.ly/birchliving

Check out all of the amazing discounts from our Sponsors 👉🏾 https://bit.ly/rrpsponsors

LISTEN / SUBSCRIBE TO THE PODCAST
Apple Podcasts: http://bit.ly/rrpitunes
Spotify: http://bit.ly/rrpspotify
Google: http://bit.ly/rrpgooglepods

Meal Planner: http://meals.richroll.com
Voicing Change Book: http://richroll.com/vc
Clips Channel: https://www.youtube.com/c/RichRollPodcastClips
Newsletter: http://bit.ly/rollcallemail

CHAPTERS
00:00:00 Intro
00:02:38 Introduction and Welcome
00:03:24 State of the Wellness Industry
00:10:23 Impact of Anti-Establishment Views
00:15:08 The Challenge of Content Creation & Staying True to Ethical Standards
00:17:17 Adopting the Scientific Method in Wellness
00:19:41 Jeff's Journey, Childhood and the Struggle for Belonging
00:23:54 Turning Weaknesses into Strengths
00:26:01 Inception of Kula Yoga Project
00:29:35 Creation of Wanderlust
00:32:16 Personal Health Crisis and Awakening
00:34:57 The Intersection of Mysticism and Health
00:37:30 Sponsor Break
00:39:54 The Role of Metaphysics in Personal Health Journey
00:44:12 The Tao of Health: A Convergence of Eastern Thought and Human Physiology
00:48:50 The Illusion of Separation and Oneness
00:53:54 The Role of Nature in Health and Wellness
00:58:15 The Biological Imperative and Chronic Disease
01:00:42 Adapting to Modernity: Hijacking of Evolutionary Adaptations
01:04:24 The Seminal Question: How Did I Evolve?
01:10:36 Sponsor Break
01:11:52 The Evolutionary Basis for Diet and Its Impact on Health
01:14:07 The Impact of Modern Food Industry on Health
01:15:42 Jeff's Dietary Protocol
01:19:52 The Role of Cold Water Therapy in Health and Wellness
01:22:06 The Role of Exercise and Movement in Health
01:25:12 The Importance of Stress Dosage in Health Protocols
01:28:04 The Power of Agency in Health and Wellness
01:30:19 The Benefits of Heat Exposure and Sauna Bathing
01:36:57 The Good Stress of Engaging in Difficult Conversations
01:41:52 Engaging with Detractors and Seeking Connection
01:47:15 Building a Psychological Immune System Through Difficult Conversations
01:50:00 Hosting a Summit Between Palestinians and Israelis
01:51:27 The Power of Storytelling and Empathy in Conflict Resolution
01:55:12 The Challenge of Scaling Healing Work
01:57:56 The Power of Emotional Regulation Through Wellness Practices
02:03:00 The Ongoing Journey of Self-Improvement
02:08:50 Understanding Our Connection to the Universe
02:12:48 Closing Thoughts and Reflections


CONNECT WITH RICH
✩ Website - http://richroll.com​
✩ Rich Roll Podcast - https://richroll.com/all-episodes/
✩ Instagram - https://www.instagram.com/richroll/
✩ Twitter - https://twitter.com/richroll
✩ Facebook - https://www.facebook.com/richrollfans
✩ Strava - https://www.strava.com/athletes/14443?oq=rich
✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/
✩ Meals - http://meals.richroll.com​
✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/
✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/
✩ Support - https://www.patreon.com/richroll

FILMED AND EDITED BY DAN DRAKE
https://www.dandrake333.com/

* * * * *

NEW TO RICH?
Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles:
http://bit.ly/otillonyt
http://bit.ly/vegansglam

I LOVE MAIL! SEND IT HERE:
2630 Conejo Spectrum St.
Thousand Oaks, CA 91320

#richroll #richrollpodcast

Mindsip insights from this episode:

Incorporate strategic discomfort to enhance longevity

Incorporating strategic discomfort, such as cold exposure and intermittent fasting, can activate pathways that promote longevity. These practices counteract the effects of modern abundance, helping to restore our natural resilience.

Recognize interconnectedness in health for community well-being

The idea of interdependence is vital in understanding health; we are influenced by our environment and interactions. Jeff emphasizes that our well-being is not just a personal responsibility, but linked to the community and nature around us.

Engage in difficult conversations to build empathy and healing

Engaging in difficult conversations can lead to deeper connections and understanding between individuals. Jeff's experiences demonstrate that navigating challenging dialogues can build empathy and foster healing, even in polarized discussions.

Embrace impermanence to find peace and meaning in life

Understanding and accepting the impermanence of life can alleviate the fear of death and lead to a more meaningful existence. By recognizing our interconnectedness with the universe, we can find peace in our transitory nature.

Integrate science and emotion for effective health practices

Combining scientific understanding with a robust emotional approach can lead to effective health practices. Jeff's exploration of his own health reflects the balance between empirical data and the intangible aspects of our well-being.

Take personal responsibility for health and lifestyle choices

Taking personal responsibility for one’s health and lifestyle is crucial in today's fast-paced world. Individuals must actively engage with practices that align with their evolutionary design, such as proper diet and physical activity, to enhance overall health.

Reassess modern comforts to combat chronic fatigue and brain fog

The conveniences of contemporary life may lead to health issues, such as chronic fatigue and brain fog. This was a firsthand experience for Jeff Krasno, who realized his lifestyle was causing him distress after a prediabetes diagnosis.

Prioritize genuine health needs over wellness industry marketing

As a co-founder of the wellness industry, Jeff sees the troubling shift where wellness is now treated more as a business than a genuine movement. His journey back to health serves as a reminder to prioritize what our bodies truly need over marketing gimmicks.

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