How to Build a Better Brain, Brand & Business! – Patrick Schwarzenegger

Dave Asprey

Jul 4, 2024

Episode description

In this special Asprey Archive episode of The Human Upgrade you’ll get tips about how to lead a brain healthy lifestyle and how to keep perspective along your own entrepreneurial journey. 

Activism, acting and entrepreneurship are wired into Patrick Schwarzenegger’s DNA. In this episode from 2022, he thoughtfully balances each passion through his work as an Alzheimer’s advocate, actor, investor and food founder. 

Patrick’s known for his trend-spotting abilities in the better-for-you food and beverage industry. He got into the fast-casual Blaze Pizza franchise when he was just a teen. That experience solidified his interest in health and wellness: “invest solely into entrepreneurs and companies that were providing Americans with the healthier alternative." He’s now an active investor and advisor to numerous brands and helps founders scale their emerging businesses to the next level.

His latest venture encourages brain health at every age and supports programs, research, and lifestyle choices designed to make your brain work better. Patrick co-founded a brain health food brand called “MOSH” with his mom, Maria Shriver, designed specifically to up-level your brain function.

A journey with its share of mishaps, too: “We had so many things that went wrong and that was kind of the fun part was learning about that and finding ways to fix it. That's wanting to be an entrepreneur or that's embarking on that journey, you're going to have speed bumps. You can do as much homework as you can and want and try to perfect everything before you launch, but things come out of left field every single day.”

He’s on the show to discuss entrepreneurship, how to invest, how to build brands, how to hire the right people and what’s possible for high-functioning brains at every age.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode description

In this special Asprey Archive episode of The Human Upgrade you’ll get tips about how to lead a brain healthy lifestyle and how to keep perspective along your own entrepreneurial journey. 

Activism, acting and entrepreneurship are wired into Patrick Schwarzenegger’s DNA. In this episode from 2022, he thoughtfully balances each passion through his work as an Alzheimer’s advocate, actor, investor and food founder. 

Patrick’s known for his trend-spotting abilities in the better-for-you food and beverage industry. He got into the fast-casual Blaze Pizza franchise when he was just a teen. That experience solidified his interest in health and wellness: “invest solely into entrepreneurs and companies that were providing Americans with the healthier alternative." He’s now an active investor and advisor to numerous brands and helps founders scale their emerging businesses to the next level.

His latest venture encourages brain health at every age and supports programs, research, and lifestyle choices designed to make your brain work better. Patrick co-founded a brain health food brand called “MOSH” with his mom, Maria Shriver, designed specifically to up-level your brain function.

A journey with its share of mishaps, too: “We had so many things that went wrong and that was kind of the fun part was learning about that and finding ways to fix it. That's wanting to be an entrepreneur or that's embarking on that journey, you're going to have speed bumps. You can do as much homework as you can and want and try to perfect everything before you launch, but things come out of left field every single day.”

He’s on the show to discuss entrepreneurship, how to invest, how to build brands, how to hire the right people and what’s possible for high-functioning brains at every age.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mindsip insights from this episode:

Learn from mentors to uncover success clues

Instead of just taking the plunge, it's better to first work for and learn from successful entrepreneurs you admire because success leaves clues.

Launch online first to educate consumers and control conversation

Launching a brand online first allows you to directly educate consumers and control the community conversation, which is difficult to do on a retail shelf.

Understand franchise and CPG profitability dynamics

The biggest difference between a franchise and a consumer product goods (CPG) company is that a franchise must be profitable quickly, while a CPG in growth mode often isn't.

Instill strong work ethic through disciplined upbringing

A strong work ethic was instilled through extreme discipline, such as having lightbulbs unscrewed or beds thrown over the balcony for not following household rules.

Transform mistakes into lessons for growth

A mistake is only a failure if you repeat it or don't learn from it; otherwise, it's a lesson that helps you grow.

Invest in mission and passion of entrepreneurs

The best investment strategy is to bet on the mission, the 'why,' and the hunger of the entrepreneur, rather than focusing on complex financial models.

Integrate health into relationships through group activities

Instead of prioritizing health over relationships, you can intertwine them by doing healthy activities like group workouts or socializing with non-alcoholic drinks together.

Fuel brain health with Mosh bar's nutrient-rich ingredients

The Mosh brain health bar is formulated with grass-fed whey protein, collagen, ashwagandha, lion's mane, MCT oil, and vitamins B12 and D3.

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