What They Don't Tell You About Nutrition Coaching, Going From Anorexia to Healthy Fitness Pro, Making Money In The Diet Industry & More With Jason Phillips

Ben Greenfield

Feb 1, 2024

Episode description

Envision the oppressive pursuit of physical perfection — enduring rigorous training on a mere 800-calorie daily diet. You might look like Adonis on the outside, but on the inside, you have the testosterone levels of a 90-year-old.

My guest today, Jason Phillips, not only broke free from the clutches of this demanding reality but reshaped it into a narrative of resilience. Beyond reclaiming his health and vitality, he transformed his journey into a guiding compass for others aspiring to optimize their well-being and achieve better health, fitness, and longevity goals.

Jason, a veteran in the fitness industry for decades, transitioned from a former cover model and professional athlete to becoming a highly sought-after fitness and nutrition coach. Currently serving as the CEO and founder of the Nutritional Coaching Institute, Jason's influence extends through various avenues.

At the core of his impactful work is a successful mentorship program for fitness and nutritional professionals. Here, Jason offers both group and individualized coaching to some of the most talented people in the industry, nurturing their growth and expertise.

Jason routinely speaks at Google, has been interviewed by Entrepreneur Weekly, and has been the featured speaker at the Cascade Classic and the 2018 Fitness Business Summit.

NCI Special Offer - 78% off their Exclusive Level 1 Certification Bundle

For the full show notes, visit: https://bengreenfieldlife.com/jasonp

Episode Sponsors:

MTE: Go to GetMTE.com and use code GETMTE for 20% off your first order.

Vuori: Go to vuori.com/BEN and get 20% off your first purchase and free shipping over $75.

Beekeeper's Naturals: Go to beekeepersnaturals.com/BEN or enter code BEN to get 20% off your order.

IQBAR: Get 20% off all IQBAR products (plus FREE shipping) by texting BEN to 64000. Message and data rates may apply. See terms for details.

HVMN: Save 30% off your first subscription order of Ketone-IQ at hvmn.com/BENG.

See omnystudio.com/listener for privacy information.

Episode description

Jason routinely speaks at Google, has been interviewed by Entrepreneur Weekly, and has been the featured speaker at the Cascade Classic and the 2018 Fitness Business Summit.

NCI Special Offer - 78% off their Exclusive Level 1 Certification Bundle

For the full show notes, visit: https://bengreenfieldlife.com/jasonp

Episode Sponsors:

MTE: Go to GetMTE.com and use code GETMTE for 20% off your first order.

Vuori: Go to vuori.com/BEN and get 20% off your first purchase and free shipping over $75.

Beekeeper's Naturals: Go to beekeepersnaturals.com/BEN or enter code BEN to get 20% off your order.

IQBAR: Get 20% off all IQBAR products (plus FREE shipping) by texting BEN to 64000. Message and data rates may apply. See terms for details.

HVMN: Save 30% off your first subscription order of Ketone-IQ at hvmn.com/BENG.

See omnystudio.com/listener for privacy information.

Mindsip insights from this episode:

Prioritize full-body workouts for consistent strength training

Full-body strength training three times a week is superior for busy people, as missing a session doesn't mean neglecting a muscle group for the entire week.

#consistency

#exercise

Utilize backloading calories for social and family flexibility

Saving the majority of daily calories for the evening meal is more of a practical life hack for social and family flexibility than a strictly scientific health principle.

#nutrition

Incorporate carbohydrates for effective high-intensity recovery

Early CrossFitters on the Paleo diet lacked sufficient carbohydrates to recover from high-intensity training, leading to HPA axis dysfunction, also known as adrenal fatigue.

#carbohydrate

#recovery

Beware keto's impact on athletic performance and recovery

Even with fat-adaptation, a long-term ketogenic diet can lead to thyroid dysregulation, decreased testosterone, and longer recovery times for athletes.

#keto

#recovery

Prioritize health over extreme leanness for longevity

Maintaining a very low body fat percentage with visible abs year-round is a significant stressor on the body and is not synonymous with longevity.

#longevity

#stress

Start testosterone replacement therapy early to combat hormonal decline

Due to severe hormonal decline from anorexia as a teenager, fitness expert Jason Phillips has been on testosterone replacement therapy since he was 20 years old.

#testosterone

#TRT

Leverage herbal testosterone boosters for energy and libido enhancement

Herbal testosterone boosters likely work by increasing energy and libido, creating a positive lifestyle feedback loop, rather than by directly causing a steep rise in testosterone levels.

#supplement

#testosterone

Understand legal boundaries: nutrition coaches vs. dietitians

A nutrition coach is legally breaking the law if they provide a prescriptive meal plan, as that scope of practice is reserved for registered dietitians.