Food dye, ADHD, and Corporate Lies: How Big Food Targets Your Kids | Vani Hari

Mark Hyman

Apr 9, 2025

Episode description

Are U.S. food companies cutting corners at the expense of your health? Vani Hari, known to many as the Food Babe, thinks so—and she’s spent over a decade sounding the alarm. In this episode of The Dr. Hyman Show, she shares why she believes many American products are still made with harmful additives and dyes, even though companies have found ways to remove them in versions sold abroad.

In our conversation, she explains:

Why she believes Kellogg’s and other U.S. brands aren’t doing enough to protect American consumers.
The FDA loophole she says allows companies to self-approve food chemicals without oversight.
How food dyes could be contributing to rising rates of behavioral issues in kids.
The labeling gaps and industry tactics she says are keeping consumers in the dark.
How everyday people can push back—and why she believes activism still works.

Don’t miss this insightful episode!

View Show Notes From This Episode

Get Free Weekly Health Tips from Dr. Hyman

https://drhyman.com/pages/picks?utm_campaign=shownotes&utm_medium=banner&utm_source=podcast

https://drhyman.com/pages/longevity?utm_campaign=shownotes&utm_medium=banner&utm_source=podcast

This episode is brought to you by Sunlighten, Timeline Nutrition, Big Bold Health, and PaleoValley.

Visit sunlighten.com and save up to $1400 on your purchase with code HYMAN.

Support essential mitochondrial health and save 10% on Mitopure.

Visit timeline.com/drhyman to get 10% off today.

Try Big Bold Health’s HTB Rejuvenate and get 25% off by going to bigboldhealth.com and use code DRMARK25 at checkout.

Get nutrient-dense, whole foods. Head to paleovalley.com/hyman for 15% off your first purchase.

Episode description

In our conversation, she explains:

Why she believes Kellogg’s and other U.S. brands aren’t doing enough to protect American consumers.
The FDA loophole she says allows companies to self-approve food chemicals without oversight.
How food dyes could be contributing to rising rates of behavioral issues in kids.
The labeling gaps and industry tactics she says are keeping consumers in the dark.
How everyday people can push back—and why she believes activism still works.

Don’t miss this insightful episode!

View Show Notes From This Episode

Get Free Weekly Health Tips from Dr. Hyman

https://drhyman.com/pages/picks?utm_campaign=shownotes&utm_medium=banner&utm_source=podcast

https://drhyman.com/pages/longevity?utm_campaign=shownotes&utm_medium=banner&utm_source=podcast

This episode is brought to you by Sunlighten, Timeline Nutrition, Big Bold Health, and PaleoValley.

Visit sunlighten.com and save up to $1400 on your purchase with code HYMAN.

Support essential mitochondrial health and save 10% on Mitopure.

Visit timeline.com/drhyman to get 10% off today.

Try Big Bold Health’s HTB Rejuvenate and get 25% off by going to bigboldhealth.com and use code DRMARK25 at checkout.

Get nutrient-dense, whole foods. Head to paleovalley.com/hyman for 15% off your first purchase.

Mindsip insights from this episode:

Avoid Cinnamon Toast Crunch due to carcinogenic caramel color

Cinnamon Toast Crunch in the US uses Caramel Color Level 4, which is made from ammonia and has been determined by the International Agency for Research on Cancer to cause cancer in rats.

#cancer

#nutrition

Rejuvenate mitochondria with Mitopure's Urolithin A

The supplement Mitopure contains Urolithin A, which is designed to rejuvenate mitochondria, the energy centers of your cells.

#mitochondria

#supplement

Hold Kellogg's accountable for broken promise on artificial dyes

After promising to remove artificial dyes by 2018, Kellogg's launched new children's cereals like 'Baby Shark' that still contained them.

#processed-food

Identify hidden trans fats in mono- and diglycerides

The ingredient mono- and diglycerides is used as a replacement for trans fats and contains minute amounts of them without requiring a trans fat label.