The raw ingredients for a $99 container of AG1 allegedly cost less than $10 to purchase.

The Blueprint supplement stack lists every single ingredient with its exact dose and posts third-party lab tests (COAs) for transparency.

In AG1, 49 of the ingredients are in proprietary blends and do not have a disclosed dose, so you don't know how much you're taking.

'Pixie dusting' is when a supplement includes an ingredient at a much lower, insignificant dose than what was proven effective in clinical trials.

AG1 pays influencers a 20-30% recurring commission for every subscription they generate through a link.

Even when given the same scientific papers, different experts will often come to different conclusions about nutrition.