The Food Addiction Crisis: Why Millions Can’t Stop Eating Sugar | Jen Unwin

Rangan Chatterjee

Apr 29, 2026

Episode description

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Ever wondered why you can’t stop at just one biscuit? Or why your efforts to eat better go so well for a few days, but you’re soon back where you started – frustrated, ashamed and wondering what’s wrong with you? This episode has the answers you need, along with a roadmap for regaining control.

I’m speaking with Dr Jen Unwin, a clinical psychologist who has struggled with and overcome food addiction. And if you’re thinking ‘I didn’t think that was a thing’ then stay tuned for the facts that will convince you otherwise.

Over decades trying to understand her own relationship with food, Jen discovered that for a significant number of people, a compulsive habit around sugar and ultra-processed foods is real and damaging. In this enlightening conversation, she explains how sugar lights up the same reward centres in the brain as nicotine and alcohol. And how our hunter-gatherer ancestors may not have needed an ‘off switch’ for eating, but our modern food industry makes it almost impossible for vulnerable people to say no.

The research is strong – and Jen is part of a charity campaigning to have food addiction formally recognised by the World Health Organization. That way millions of people would be able to get help from their doctors, in the same way as people with drug and alcohol misuse disorders – instead of being dismissed for a lack of discipline or willpower.

Many of us get cravings or have a fondness for sweet or ‘blissy’ foods. So when does that tip into addiction? Jen shares a clever, six-point, self-assessment tool called CRAVED, which you can use right now to understand whether your relationship with food might be problematic. And we get super practical, with advice on whether cutting down or going cold turkey is right for you, how to handle social situations when everyone around you is indulging, and how to set up your home environment for success.

Whether you score one or six on the CRAVED scale, I’m certain there’s something in this conversation for everyone. And if you’re someone who has been battling this quietly, perhaps feeling ashamed or hopeless, I honestly believe Jen’s message might mark a turning point for you – one that helps you see a way forward.
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Find out about Dr Unwin:
Instagram https://www.instagram.com/jen_unwin/
X https://x.com/drjenunwin

Dr Unwin’s book:
Fork in the Road: A Hopeful Guide to Food Freedom UK https://amzn.to/48nADBj US https://amzn.to/4cM3ikP

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DISCLAIMER: The content in the podcast and on this webpage is not intended to constitute or be a substitute for professional medical advice, diagnosis, or treatment. Never disregard professional medical advice or delay in seeking it because of something you have heard on the podcast or on my website.

Mindsip insights from this episode:

Self-screen for food addiction using CRAVED questionnaire

You can self-screen for food addiction using the CRAVED questionnaire, where three or more symptoms suggest an addictive-like relationship with food.

Recognize ultra-processed food use disorder as a new condition

Researchers have formally applied to the World Health Organization (WHO) to recognize a new condition called 'Ultra-Processed Food Use Disorder.'.

Quit sugar to ignite your desire for exercise

The speaker, a self-described 'exercise hater,' found that after quitting sugar, she naturally started to want to move and enjoy exercise.

Recognize food seeking instincts to manage modern eating challenges

Humans evolved a strong 'on switch' to seek out food for survival but never needed an 'off switch,' which is why the modern food environment is so problematic.

Recognize food addiction as a common issue affecting 14% of adults

An estimated 14% of the adult population suffers from food addiction, a prevalence rate similar to that of alcohol use disorder.

Recognize sugar cravings as brain hijacking, not willpower failure

Lacking control around sugar is not a failure of willpower but a hijacking of the brain's primitive reward centers, similar to the effects of drugs like alcohol or nicotine.

Recognize addiction transfer risks post-bariatric surgery

A known side effect of bariatric surgery is the development of a new alcohol problem, as the brain seeks a different source for the dopamine hit it no longer gets from food.

Restrict trigger foods to combat food addiction

While restricting overall calories and nutrition is harmful, restricting specific trigger foods is a necessary and effective strategy for those with food addiction.

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